Following these three easy steps it is possible to sell your house in a quick and effective way.
HOW TO SET THE RIGHT PRICE?
“The right Price is neither set by the Agent, nor by the Seller, it´s set by the Market. “
Setting the right price is vital to sell it. To make your property attractive and not frighten potential buyers, it is important to decide a real market price. Setting the right price from the beginning means taking advantage of the initial process of the sale.
If you really want to sell your property, don´t influence yourself by the prices of the properties that are already in the market.
Frequently they stay at the market for long time in the same situation and will remain there for much more. It is clear that everyone remembers the high prices of the real estate bubble, so the temptation to ask for too much is usual.
Thanks to the knowledge of the real state market in Majorca, Mundo Pisos has a huge experience helping sellers to set the correct price.
Gracias a su conocimiento del mercado inmobiliario en Mallorca MUNDO PISOS tiene una larga experiencia ayudando a los vendedores a fijar un precio correcto. The comparison with other sold properties in the area is fundamental to determine the basic value, with this information we will sit down with you and decide a good starting point.
WHAT THE VALUE OF YOUR HOUSING IS BASED ON
On the area and location of the property and in the future perspectives of the environment.
On the property condition and the general features of it.
On the supply and demand of the current real estate market.
On the financing and current purchasing power.
On the quality perception of the buyer.
On the current competition.
On the proximity and quality of public services, medical centers, transport, schools, privileged areas, proximity and sea views ...
On the trends of the real estate market.
WHAT THE VALUE OF YOUR HOUSING IS NOT BASED ON.
On your feelings towards it.
On your needs or your mortgage debt.
On the amount you spent on it.
On what you want or you can ask for.
On what is the price of your future property.
On what your neighbours ask or your family suggests.
On the upward appraisals.
On the high prices of the real estate bubble.
DANGERS OF ASKING TOO MUCH FOR YOUR PROPERTY
If the price is correct from the beginning, the best offers are usually received in the first 30 days from the sale offer.
An expensive property will help the other sellers to sell their ones. Your expensive property will serve for the others to prove that their housing price is correct and it´s a great opportunity.
The seller will lose potential interested buyers. Clients only visit those properties that are within price. Even if the seller is willing to accept lower offers, he will not receive them because potential buyers won´t see the property.
If there are no visits, there are no sale opportunities.
The property will "burn" in the real estate market. People avoid seeing houses with illegible weathered posters that could mean they are too expensive or there is something wrong with it.
You will spend a lot of time in visits without results, until you finish tired and tired of showing it. Even you could withdraw it from the sale or wrongly renting it.
If you do not live in the house you will also have to spend money on maintenance and municipal taxes. You will risk squatters “Okupas” occupying your house or deterioration of itself.
The house will have problems with the appraisal. Even if someone made an offer without knowing the market, the bank knows the property value and won´t grant a loan for it. The seller will have to lower the price or he will lose the transaction.
Why doesn´t anyone call me to buy my house?
The answer is simple: the price is high. Few are willing to assume that the price of their properties is too high. Some sellers believe that if there are no available buyers, means the banks don´t grant mortgages. Be flexible with the sale price of your home, it´s not about hurry or urgency, the market prices is what it is, with or without haste. There are not always opportunities in the market. We suggest you to be receptive to potential offers for your property.
It is senseless to continue doing the same without results and expect things to change …
2.
Prepare your housing for visitors (Home Staging).
PREPARE YOUR HOUSING FOR VISITS (HOME STAGING)
Decor and Home Staging: what is the difference between them?
Many people think that decoration and Home Staging is the same, but there are many differences. Decorating consists of "dressing" a house according to the personal tastes of the owners, while the Home Staging is about "staging the house" to make it more attractive for the mayority of the people and increase the opportunities to sell it in the shortest time possible and the mayor profit for the owner.
Home Staging is the act of preparing a property making an unfurnished house appear lived in.
Here are some techniques of Home Staging to to achieve the goal and sell your property in less than three months…
HOW TO PREPARE YOUR HOUSING FOR VISITS? (HOME STAGING)
There is only one opportunity to cause a Good first impression.
“A home is perceived with the five senses”.
Prepared homes are sold in half the time that the ones without home staging, according to a study.
The care, cleaning and order of your house is essential to ensure optimal impression that is needed to be well organized and planned.
El cuidado, limpieza y orden de su vivienda es imprescindible para garantizar una óptima impresión para lo cual necesitamos que esté bien organizada y prevista. Don´t forget that a clean and cared space is more welcoming.
When visiting your house the buyer should feel or imagine living in it. Turn your clients into guests, let them imagine the house is already theirs. We must try to avoid that the buyer feels like an intruder.
Is the House ready for sale or is it necessary to make Repairs and take care of the Details?
It´s not always about reforming the whole house, it is about reorganizing, depersonalizing and making small improvements, to give a feeling of spaciousness and joy.
We should ask ourselves what disadvantages the house presents. It is necessary to put oneself in the place of the potential buyer, possible problems should be noted and repaired before the buyer notice them. There are some ideas that Mundo Pisos suggests or can do for you:
Make minor repairs: broken floors, burnt light bulbs, broken carpentry, plugs, humidity, cracks, especially the elements that could decrese the sale price.
Throw off unusable old things that you would probably get rid of when leaving the house.
Avoid overloading spaces or walls, it causes sensation of small surface.
Rearrange your house, leave only the essential furniture.
Take care of the exterior zones: gardens, shrubs, swimming pool, barbecue, sidewalks…
Kitchens and bathrooms are two very delicate spaces. Take good care of them when showing them. Store everything on the kitchen counter, remove personal items from the bathroom.
Replace the old curtains in your house
Air the house and then use fresheners in case of bad smell…
Open the shades and curtains, let in natural light of the day enters. If it is night, turn on all the lights.
Control annoying noises that could make the customer nervous.
Do not leave any pet free that may disturb the visit.
Depersonalize your home, remove photographs and family relics.
Fill the holes in the walls and paint them with neutral colors.
With these simple things, imagination and common sense you will get:
You will take pictures that stand out from the rest
You will get more visits
You will get a crush
It will avoid unnecessary negotiations
You will sell it faster and at the best price
Visitors will feel like at home
3.
Apply a Marketing Plan and Custom Advertising.
CUSTOMIZED MARKETING AND ADVERTISING PLAN
Having the right price and housing prepared for visitors won´t work if if nobody finds out that you sell your property. Hence the importance of making a good marketing plan and personalized advertising.
The development of a good marketing plan is not simply recommended, it´s necessary to maximize the chances of success, it´s our exterior showcase. A careful, personalized and different marketing can increase sales by more than 50%. In Mundo Pisos to meet our objective and commitment to sell your property in less than three months, we know what Marketing Plan to apply to each housing. We can´t launch marketing actions without previous identifying, planning the necessary actions and finally execute an appropriate strategy in order to add value to your property.
What is Real Estate Marketing?
Marketing it is the process of identifying, planning and executing the necessary actions for an effective promotion and distribution of goods and services, in order to create exchanges that satisfy individual and business objectives.
Marketing is an English concept and deals with analysis behavior of markets and consumers.
“Marketing means to have the adequate product, in the adequate moment, adapted to the demand, in the indicated time and at the correct market price”.
Suggestions for a good Real Estate Marketing Plan
It is advisable that the owners are not present when the housing is being shown. The reason is that the owners often make buyers nervous, nobody feels comfortable inspecting a home, and they feel they are invading the privacy. It´s better to leave the house while visiting. Let the professionals take over.
Avoid time and money on trips. If you do not live in the house you are selling, it´s better provide the keys to the agent. You will avoide losing time and money on trips and we won´t depend on specific days or schedules. Our agent will sign a certificate of delivery of keys as responsible for the proper use of it.
Be flexible with the visiting hours, if you live in the house. Bear in mind the best buyers could have very demanding work schedules and could visit your house in certain schedule or days.
Work with your real estate agent. If you are trying to sell the property on your own, remember that there are real professionals whose daily work is to help promote and sell your home, in addition to providing financial service for it.
“The sale os a game of numbers”. The more people know about the house you are selling, the greater the chance of finding a buyer.
When a homeowner decides to sell their house, it is important that they realize it´s not their home any more. Now it´s a marketing product therefore it should be presented to the liking of the majority of potential buyers.
